At Fefus Designs, we believe that children of all colours deserve to see themselves reflected in the things they love. That's why we create high-quality greeting cards, gifts, and art that feature diverse characters.

Fefus Designs was founded by Fiona Morrison in 2018, who wanted to foster a more inclusive environment for children and teens by offering products that reflect their experiences. The name Fefus was Fiona's childhood nickname, which she uses as an homage to her own childhood and all of the little Fiona's who didn't see people who looked like them reflected in their media, fashion and popular characters.

Fefus Designs offers children of colour a choice - and we passionately believe that this should no longer be seen as a privilege.